Scope:

Brand Identity
Brand Positioning
Custom Squarespace site
Print collateral
Social media templates

Goal/Objective:

Reimagine the identity, story, and environment for Luscious Mother, a company whose mission is to support mothers through their collective of trained and certified life and leadership coaches. The company started in 2016 but the founders felt its original branding was disconnected from their elevated vision for Luscious Mother’s future. The rebrand was intentionally crafted to reflect their passion and elevated vision — using vibrant saturated colors, a sophisticated serif with a playful undertone, and visuals that are focused on inviting every mother to join the community.