Human Interest | 401(k) Company | Fintech

Role:
Senior Visual Designer

Scope:

As the Senior Visual and Brand Designer at Human Interest, I created brand visuals that built upon the existing brand to develop a more expansive system that better aligned with Human Interest’s mission, vision, and values; to provide small businesses with easy and affordable 401(k)s. I created a system of illustrations that could be used to help complement and boost photography and product images, telling a more holistic story about Human Interet’s product offerings and the benefits of a 401(k). Visuals consisted of illustrations, product visuals and abstractions, and ad and social media creative. I also led the redesign of storefront pages with the goal of increasing conversion while ensuring pages and visuals were aligned with the greater brand vision and goals of the company.